What domains Go Daddy

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TV Guide bought TVGM.com for $4,388, which stands for TV Guide Magazine.

Trudeau Homes International paid $1,688 for MahoganyWindow.com

Colorado company 5280 Waste Solutions bought DumpsterRent.com for $1,295

The owner of weight loss site HappyCaloriesDontCount.com shortened her name to HappyCalories.com for $1,295.

BayCare Health System paid $3,388 for YourHealthRisk.com.

Conservative group Focus on the Family bought FamilyProject.com for $4,188. It already owns the .org version but it’s not in use yet.

The owner of swfinancial.biz upgraded to SWFinancial.com for $1,500.

Integra Chemical Company bought ChemicalList.com for $1,695.

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Go Daddy Commercials with Celebrities

Go Daddy, the domain registry famous for its PG-rated stripteasing in Super Bowl commercials, is apparently getting out of the naked game.

The company announced Wednesday that it is launching a new ad campaign created by ad agency Deutsch to air during NBC's Olympics broadcast. It's called "Inside/Out."

The kicker: The brand may get rid of its ads' famed strategic nudity. Go Daddy became well-known for its frat-house style marketing, which in the past used scantily clad celebrities such as race-car driver Danica Patrick, trainer Jillian Michaels and Colombian model Natalia Velez (shown below in one of Go Daddy's 2012 Super Bowl entries) to lure viewers to the website for more skin.

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Go Daddy faces challenge

Go Daddy employee puts on an apron and steps into the "cash machine." The contraption looks something like a telephone booth, but its only function is to spray money at the person inside. The goal: Stuff as many flying, fluttering bills as possible into the apron pockets in 10 seconds.

"Everybody gathers around to watch," said Elizabeth Driscoll, a spokeswoman at Go Daddy, which helps businesses register domain names and run websites. "It's pretty exciting." When the whirlwind ends, participants usually exit with a few hundred bucks.

Wacky moments like this barely merit a mention next to the company's long, sensational history of stunts. In the 15 years since its founding, Go Daddy has earned more than its fair share of press, much of it acid-tongued.

There were the Super Bowl ads full of scantily clad women which brought charges of sexism. In 2011, video surfaced of founder Bob Parsons killing an African elephant, part of a regular series of expeditions he says help protect farmers' crops from rampaging pachyderms. And late last year, the company's support for an antipiracy bill opposed by Google, Twitter and other Web giants earned the domain-name company the loathing of the Internet's cognoscenti. Wikipedia founder Jimmy Wales called the stance unacceptable, and switched his site to a different domain registrar.Go Daddy

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Go Daddy Taps Deutsch for New Era of "GoDaddy-esque" Advertising

Go Daddy commercials: love them, or not ... the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world leader on the Internet and a household name with mainstream audiences. Now, Go Daddy is announcing plans to evolve the iconic brand with a new marketing effort set to debut during the Olympics NBC broadcast. The campaign is titled "Inside / Out" and was created by the New York office of Deutsch Inc.

Considering Go Daddy's well-documented marketing success over the years, signing an outside agency is somewhat of a risk. While critics historically panned the TV ads, Go Daddy leveraged the buzz, using "Push to Web" advertising to attract website visitors and convert them into customers.

Go Daddy's Super Bowl campaigns have been produced in-house for the last seven consecutive years and are credited with helping grow new domain name market share to more than 50 percent worldwide.

"We are teaming up with Deutsch because we think the team there 'gets us' and can help take Go Daddy to the next level," said Go Daddy Chief Marketing Officer Barb Rechterman. "They understand our story and we think working with Deutsch is going to be an important step in Go Daddy's brand evolution."

The plan is for the new ads to be true to Go Daddy's sense of fun, but engage viewers more deeply around what exactly Go Daddy does to help millions of people and businesses grow their presence online.

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