Thor (film)

Thor is a 2011 American superhero film based on comic book character of the same name published by Marvel Comics and is the fourth film released in the Marvel Cinematic Universe. The film was released on April 21, 2011 in Australia and is scheduled for release on May 6, 2011 in the United States. Thor was also released in 3-D and IMAX 3D. The film stars Chris Hemsworth, Natalie Portman, Tom Hiddleston, Anthony Hopkins, and Stellan Skarsgård with Kenneth Branagh directing a script by Ashley Edward Miller, Zack Stentz, and Don Payne.

The project of a film adaptation of Thor was in "development hell" for several years before Marvel Studios signed Protosevich to write its script in 2006. Matthew Vaughn was to direct the film in late 2008 for a release in 2010. Branagh replaced Vaughn in late 2008, and the film's release was rescheduled into 2011. The main characters were cast in 2009, and principal photography took place from January to May 2010.

Release

The world premiere of Thor took place on Sunday, April 17, 2011 at the Event Cinemas theatre in George Street, Sydney.The U.S. premiere took place on Monday, May 2, 2011 at the El Capitan Theatre in Hollywood, California. The event was hosted by Isaiah Mustafa and streamed live on Marvel's official website.

Marketing

Hemsworth, Portman, Dennings and Hiddleston at the 2010 San Diego Comic-Con International.

In July 2010 Marvel Studios held a Thor panel at the 2010 San Diego Comic-Con International during which director Kenneth Branagh and actors Chris Hemsworth, Natalie Portman, Kat Dennings, Tom Hiddleston and Clark Gregg talked about the film before showing some footage from the film. A few days later, the footage shown at Comic-Con was leaked on the internet. In December 2010, Marvel debuted the first poster as well as the first trailer online and in theaters attached to The Chronicles of Narnia: The Voyage of the Dawn Treader. The first television advertisement aired during Super Bowl XLV on the FOX network in the United States. The rate for advertising during the game ran about $3 million per 30-second spot. Marvel Studios and Acura launched a joint viral marketing promotion at the 2011 Chicago Comics and Entertainment Expo. Other official promotional partners included Burger King, Dr. Pepper, 7 Eleven, and Visa. In May 2011 Marvel Entertainment's President of Print, Animation and Digital; Dan Buckley and Marvel Comics Editor-In-Chief; Axel Alonso rang the NYSE closing bell in celebration of the theatrical release of Thor.

Critical reaction

Reception for the film has been positive. Thor has a 92% approval rating on the review aggregator website, Rotten Tomatoes based on 72 reviews with an average rating of 7/10 and the consensus being, "[Thor is] a dazzling blockbuster that tempers its sweeping scope with wit, humor, and human drama, Thor is mighty Marvel entertainment. Richard Kuipers of Variety stated, "Thor delivers the goods so long as butt is being kicked and family conflict is playing out in celestial dimensions, but is less thrilling during the Norse warrior god's rather brief banishment on Earth. Megan Lehmann of The Hollywood Reporter said, "The hammer-hurling god of thunder kicks off this superhero summer with a bang. Richard Roeper of the Chicago Sun-Times declared, "Thor is the most entertaining superhero debut since the original Spider-man".

Conversely Matthew Toomey of ABC Radio gave it a negative review stating, "It wants to impress with dazzling special effects rather than through an emotive, captivating story.

Box office

Thor placed second in its opening weekend in Australia following Universal Pictures' Fast Five, earning $5.8 million. The film opened to just 1% more than the most popular Marvel property, Iron Man, did in Australia in 2008. As of May 04, 2011, Thor has grossed over $116 million worldwide.

Plot

In 965 A.D., Odin (Anthony Hopkins), king of Asgard, wages war against the Frost Giants of Jotunheim and their leader Laufey (Colm Feore), to prevent them conquering the Nine Realms, starting with Earth. The Asgardian warriors defeat the Frost Giants and seize the source of their power, the Casket of Ancient Winters.

In the present, Odin's son Thor (Chris Hemsworth) prepares to ascend to the throne of Asgard, but is interrupted when the Frost Giants attempt to retrieve the Casket. Against Odin's order, Thor travels to Jotunheim to confront Laufey, accompanied by his brother Loki (Tom Hiddleston), childhood friend Sif (Jaimie Alexander) and the Warriors Three: Volstagg (Ray Stevenson), Fandral (Joshua Dallas) and Hogun (Tadanobu Asano). A battle ensues until Odin intervenes to save the Asgardians, destroying the fragile truce between the two races. For Thor's arrogance, Odin strips his son of his godly power and exiles him to Earth, accompanied by his hammer Mjolnir — the source of his power, now protected by a spell to allow only the worthy to wield it.

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