The label has signed eight acts over the years, earning RIAA certifications of platinum or higher on fourteen of its fifteen released albums. Signed acts include Eminem, D12, 50 Cent, Cashis, Slim da Mobster & Slaughterhouse, whilst former acts include Obie Trice, Stat Quo, Bobby Creekwater & DJ Green Lantern.
History
1999–2004
After Eminem released The Slim Shady LP, he started his own record label in late 1999 with his manager, Paul Rosenberg. Eminem looked for an avenue to release his Detroit-based rap group, D12, and Rosenberg was keen to start a label, which lead to the two teaming up to form Shady Records.D12 was the first to be signed as they have been rapping together since the 1990s, and the members had made a promise that whoever became successful would come back and sign the others. In June 2001, D12 released Devil's Night, peaking at number one on the Billboard 200.Next to be signed to Shady Records was Detroit rapper Obie Trice. Obie Trice was introduced to Eminem through D12 member Bizarre. Eminem signed him in June 2001 as the second Shady Records act. Obie Trice first got public attention via a freestyle skit on the Devil's Night album.
While working on the film 8 Mile, Eminem had a meeting with then small time New York rapper 50 Cent. Eminem had heard 50 Cent's early mixtapes, taken them to Dr. Dre and offered him the chance to work together on the artist. 50 Cent became the first artist signed to Shady Records and Aftermath Entertainment. The 8 Mile soundtrack was the second Shady Records album to be released. The first single was "Lose Yourself", which earned multiple nominations and became a surprise win of an Academy Award for Best Original Song, the first time a hip hop song had ever won the award. The second single was 50 Cent's "Wanksta", which was released as a buzz track and became popular in 50 Cent's home town. During this time, Eminem had also made a deal with DJ Green Lantern, who released the label's first mixtape, Invasion!, in 2002. He was to DJ for Eminem during the Anger Management Tour, and by the end of 2003, DJ Green Lantern became the fourth act signed to Shady Records.
The third release from Shady Records was 50 Cent's Get Rich or Die Tryin', in February 2003 (which was also released under Aftermath Entertainment). The album became the 2nd fastest selling debut in U.S. history, after Eminem's The Marshall Mathers LP. Next to be released from Shady Records was Obie Trice's debut album, Cheers, six months later. Despite having been a commercial success, the album was considered overshadowed by 50 Cent's music at the time. In 2002 and 2003, Shady Records was involved in several controversies with the likes of the inherited Murder Inc. feud that 50 Cent and G-Unit was involved in, on-going problems with the previous co-owners of The Source magazine, namely Benzino, as well as escalating issues with rapper Royce da 5'9", who was previously a friend of Eminem and D12.
Near the end of 2003, Dr. Dre and Eminem signed a joint deal with Atlanta rapper Stat Quo. Stat Quo became the second artist to be signed to Shady/Aftermath, after 50 Cent. The following year saw the release of D12's second album, D12 World. Also, in 2004, Eminem and Rosenberg began a venture offered by Sirius Satellite Radio that saw the airing of their uncensored hip hop radio station, Shade 45.Shady Records DJ, DJ Green Lantern, was given his own show, whilst 50 Cent's G-Unit DJ, DJ Whoo Kid, co-hosted G-Unit Radio on Saturdays.
2005–present
2005 saw the release of 50 Cent's second release, The Massacre, which set a record as the sixth fastest selling album since Nielsen SoundScan started tracking albums in 1991, with 1.14 million albums sold in four days.The album was a commercial success, and was only 32,000 records away from being the best-selling album of the year. On "Piggy Bank", a song off of the album, 50 Cent insulted several artists, including Jadakiss. The feud between Jadakiss and 50 Cent indirectly led to DJ Green Lantern leaving Shady Records. A few months after the release of The Massacre, Jadakiss appeared on a street DVD, and had DJ Green Lantern on loudspeaker through his phone, without Green Lantern being aware of this. The DJ shared his thoughts on how to deal with the feud. When the DVD was released and Eminem found out about what happened, Green Lantern had to leave Shady Records and Shade 45, and his upcoming album, Armageddon, was no longer a Shady Records-related project. Alchemist was signed on as the official tour DJ for Eminem on the 2005 Anger Management 3 Tour, replacing the recently-ousted DJ Green Lantern.
Magazine cover of XXL Presents Shade 45
In August 2005, Eminem and the XXL magazine teamed up to release a special issue titled XXL Presents Shade 45, and was designed to give maximum exposure to Shade 45 as a radio station, and at the same time give maximum exposure to the Shady Records label as a whole, as well as the radio DJ's and G-Unit Records' artists. XXL executive publisher, Jonathan Rheingold, stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the XXL brand made sense," before adding that it's what would interest rap fans. 2005 also saw the signing of Bobby Creekwater to the label, making him the sixth artist and the second Atlanta-based rapper.
In early 2006, Cashis, a Chicago-born Orange County, California-based rapper joined Shady Records, after he managed to get his demo/mixtape heard by Eminem. Later in 2006, Obie Trice released his second album, Second Round's on Me. However, the album did not fare as well commercially as his debut, seemingly because of the state of the hip-hop industry. The album saw a change in Obie Trice's style, whose first album was considered to be a little light-hearted. Second Round's on Me was considered to be a more serious, dark album, mainly showing the grittiness of Obie Trice's life and surroundings.
In early 2006 there had been talk of Eminem having the label's roster on a mixtape with new material to be presented by DJ Whoo Kid and The Alchemist.This talk went on for several months. In the end, it was announced that Eminem was so impressed with the mixtape material that he had decided to make it an official album, called Eminem Presents the Re-Up. The album had been long anticipated, until it was released in early December 2006. The release had spawned the single "You Don't Know", which featured 50 Cent, Lloyd Banks, and the latest signee Cashis.
In May 2007, Cashis released the eight-track The County Hound EP in an attempt to have people "fiend" for his music, or garner interest in it. The album was released as a limited edition EP. September saw the release of 50 Cent's third album with the label, Curtis, which was involved in a well publicized competition with rapper Kanye West, who had his third album, Graduation set for release on the same day. In June 2008, Obie Trice departed from the label. A misunderstanding was made where it was believed he was attacking the label and Eminem on a single titled "The Giant" but they were quickly dismissed. Stat Quo was also released from the label in 2008, citing differences in direction, with 2009 bringing the departure of Bobby Creekwater who had been working on his debut album, A Brilliant Mistake. It has been reported that hip hop supergroup Slaughterhouse will be joining Shady Records with member Royce da 5'9" confirming talks between both sides then later stating that the deal should be done in Late April to early May.
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