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Thursday, June 14, 2012

What domains Go Daddy

 App creator Apps For Life, which published Box Shot, bought BoxShot.com for $3,500.

TV Guide bought TVGM.com for $4,388, which stands for TV Guide Magazine.

Trudeau Homes International paid $1,688 for MahoganyWindow.com

Colorado company 5280 Waste Solutions bought DumpsterRent.com for $1,295

The owner of weight loss site HappyCaloriesDontCount.com shortened her name to HappyCalories.com for $1,295.

BayCare Health System paid $3,388 for YourHealthRisk.com.

Conservative group Focus on the Family bought FamilyProject.com for $4,188. It already owns the .org version but it’s not in use yet.

The owner of swfinancial.biz upgraded to SWFinancial.com for $1,500.

Integra Chemical Company bought ChemicalList.com for $1,695.

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Go Daddy Commercials with Celebrities

Go Daddy, the domain registry famous for its PG-rated stripteasing in Super Bowl commercials, is apparently getting out of the naked game.

The company announced Wednesday that it is launching a new ad campaign created by ad agency Deutsch to air during NBC's Olympics broadcast. It's called "Inside/Out."

The kicker: The brand may get rid of its ads' famed strategic nudity.
Go Daddy became well-known for its frat-house style marketing, which in the past used scantily clad celebrities such as race-car driver Danica Patrick, trainer Jillian Michaels and Colombian model Natalia Velez (shown below in one of Go Daddy's 2012 Super Bowl entries) to lure viewers to the website for more skin.

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Go Daddy faces challenge

Go Daddy employee puts on an apron and steps into the "cash machine." The contraption looks something like a telephone booth, but its only function is to spray money at the person inside. The goal: Stuff as many flying, fluttering bills as possible into the apron pockets in 10 seconds.

"Everybody gathers around to watch," said Elizabeth Driscoll, a spokeswoman at
Go Daddy, which helps businesses register domain names and run websites. "It's pretty exciting." When the whirlwind ends, participants usually exit with a few hundred bucks.

Wacky moments like this barely merit a mention next to the company's long, sensational history of stunts. In the 15 years since its founding,
Go Daddy has earned more than its fair share of press, much of it acid-tongued.

There were the Super Bowl ads full of scantily clad women which brought charges of sexism. In 2011, video surfaced of founder Bob Parsons killing an African elephant, part of a regular series of expeditions he says help protect farmers' crops from rampaging pachyderms. And late last year, the company's support for an antipiracy bill opposed by Google, Twitter and other Web giants earned the domain-name company the loathing of the Internet's cognoscenti. Wikipedia founder Jimmy Wales called the stance unacceptable, and switched his site to a different domain registrar.
Go Daddy
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Go Daddy Taps Deutsch for New Era of "GoDaddy-esque" Advertising

Go Daddy commercials: love them, or not ... the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world leader on the Internet and a household name with mainstream audiences. Now, Go Daddy is announcing plans to evolve the iconic brand with a new marketing effort set to debut during the Olympics NBC broadcast. The campaign is titled "Inside / Out" and was created by the New York office of Deutsch Inc.

Considering Go Daddy's well-documented marketing success over the years, signing an outside agency is somewhat of a risk. While critics historically panned the TV ads, Go Daddy leveraged the buzz, using "Push to Web" advertising to attract website visitors and convert them into customers.

Go Daddy's Super Bowl campaigns have been produced in-house for the last seven consecutive years and are credited with helping grow new domain name market share to more than 50 percent worldwide.

"We are teaming up with Deutsch because we think the team there 'gets us' and can help take Go Daddy to the next level," said Go Daddy Chief Marketing Officer Barb Rechterman. "They understand our story and we think working with Deutsch is going to be an important step in Go Daddy's brand evolution."

The plan is for the new ads to be true to Go Daddy's sense of fun, but engage viewers more deeply around what exactly
Go Daddy does to help millions of people and businesses grow their presence online.
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Andretti hires Hinchcliffe to drive Go Daddy car

 James Hinchcliffe spent five weeks looking for a job.

Now he`s the new Go Daddy guy.

IndyCar`s reigning rookie of the year was hired on Tuesday by Michael Andretti, becoming the replacement for Danica Patrick, who left for NASCAR in October.

"Yes, I`m gainfully employed," Hinchcliffe joked.

"It`s a great change of pace."

It`s a good gig, too.

After posting three top-five finishes and seven top-10s with Newman-Haas Racing in 2011, edging out Indy 500 runner-up JR Hildebrand for rookie of the year, Hinchcliffe now joins one of the best-funded and most successful teams in the series.

Andretti`s drivers have won three points titles and two Indy 500s, though the last of those big wins came in 2007.

Hinchcliffe also faces the tall task of replacing IndyCar`s most marketable driver (Patrick), and also will occupy the cockpit of a car that was originally supposed to go to two-time Indianapolis 500 winner Dan Wheldon. Andretti, Wheldon and
Go Daddy officials reached an agreement on a deal in October, but Wheldon was killed in a tragic crash at Las Vegas that prompted a two-month long investigation into the fatality.

Based on factors such as team chemistry, ability to win, technical skills and the ability to fit in on a big team, Andretti Autosport got their top guy.
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Best domain registrar


 1     GO DADDY                  United States     32.416%                   32,492,872
2     ENOM                                  United States     8.571%                       8,591,336
3     TUCOWS                              Canada                 6.793%                      6,809,551
4     NETWORK SOLUTIONS        United States     5.697%                      5,710,822
5     SCHLUND+PARTNER            Germany             4.670%                      4,681,528
6     MELBOURNE IT                    Australia             3.320%                     3,328,190
7     WILD WEST DOMAINS         United States     2.747%                     2,753,245
8     REGISTER.COM                  United States     1.995%                     1,999,684
9     RESELLERCLUB.COM            India                      1.961%                     1,965,300
10     MONIKER                            United States     1.714%                      1,718,162
11     FASTDOMAIN.COM              United States     1.387%                     1,390,018
12     KEY-SYSTEMS                     Germany              1.353%                     1,356,147
13     Onamae.com                     Japan                      1.115%                     1,117,705
14     XINNET.COM                         China                      1.097%                     1,099,937
15     DOTSTER                                 United States      0.967%                      969,660
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Monday, June 11, 2012

Robert Whittaker

Robert Harding Whittaker (December 27, 1920–October 20, 1980) was a distinguished American plant ecologist, active in the 1950s to the 1970s.

Born in Wichita, Kansas, he obtained a B.A. at Washburn Municipal College (now Washburn University) in Topeka, Kansas, and, following military service, his Ph.D. at the University of Illinois.

He held teaching and research positions at Washington State College in Hanford, Washington, the Hanford National Laboratories (where he pioneered use of radioactive tracers in ecosystem studies), Brooklyn College, University of California-Irvine, and, finally Cornell University.

Extremely productive, Whittaker was a leading proponent and developer of gradient analysis to address questions in plant community ecology. He provided strong empirical evidence against some ideas of vegetation development advocated by Frederic Clements. Whittaker was most active in the areas of plant community analysis, succession, and productivity. "During his lifetime Whittaker was a major innovator of methodologies of community analysis and a leader in marshaling field data to document patterns in the composition, productivity and diversity of land plant communities."[1] Thus Whittaker was innovative in both empirical data sampling techniques as well as synthesizing more holistic theories.

He was the first to propose the five-kingdom taxonomic classification of the world's biota into the Animalia, Plantae, Fungi, Protista, and Monera. He also proposed the Whittaker Biome Classification, which categorized biome-types upon two abiotic factors: temperature and precipitation.

Whittaker was elected to the National Academy of Science in 1974, received the Ecological Society of America's Eminent Ecologist Award in 1980, and was otherwise widely recognized and honored. He collaborated with many other ecologists including George Woodwell (Dartmouth), W. A. Niering, F. H. Bormann (Yale) and G. E. Likens (Cornell), and was particularly active in cultivating international collaborations.

Ecologists completing Ph.D.s under Whittaker include Walter Westman, Robert Peet (now at University of North Carolina), Susan Bratton (now at Baylor University), Thomas Wentworth (now at North Carolina State University), Owen Sholes (now at Assumption College), Mark Wilson (now at Oregon State University), Linda Olsvig-Whittaker (now at the Israel Nature and Parks Authority) and Kerry Woods (now at Bennington College).

Whittaker married biochemist Clara Buehl (then a coworker at Hanford Laboratories) in 1952. Their children are John Whittaker (b. 1953, now a Professor of Anthropology at Grinnell College), Paul Whittaker (b. 1955, formerly an ecologist/entomologist; now an abstract artist and photographer in Evanston, Illinois) and Carl Whittaker (b. 1957, a natural history illustrator and professional chef in Ithaca, New York).

Clara was diagnosed with cancer in 1972; her health deteriorated and she died December 31, 1976. Whittaker married graduate student Linda Olsvig in 1979, but was himself diagnosed with lung cancer; he died October 20, 1980.


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GoDaddy:Master of ‎Fax Thru Email


 Forget the waste and expense of a fax machine – with Fax Thru Email, you send and receive faxes over the Web, using your own unique fax number. Incoming faxes go directly to your email inbox; you send outgoing faxes right from your email or by logging on to FaxThruEmail.com.*


Save money. There's no need to install or maintain a landline or fax machine – we give you your own, personal fax number.

Save trees. Cut down on paper use and increase privacy – no paper copies left lying around for someone else to read.

Two easy ways to fax. Fax from your email account – just put the receiver's fax number in the Subject line. You can also send your fax from FaxThruEmail.com.

Add attachments with one click. Attach a file from your computer or your Go Daddy Online Storage account.

No activation or per-fax fees. Choose your plan based on how many pages you think you'll need. Change it at any time.

Want to increase your page limit? It's easy. Just buy additional Page Packs once you purchase a Fax Thru Email plan.
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URL redirection


.URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. For example, www.example.com is redirected to www.iana.org/domains/example/. Similarly, Domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as when wikipedia.com and wikipedia.net are automatically redirected to wikipedia.org. URL redirection can be used for URL shortening, to prevent broken links when web pages are moved, to allow multiple domain names belonging to the same owner to refer to a single web site, to guide navigation into and out of a website, for privacy protection, and for less innocuous purposes such as phishing attacks using URLs that are similar to a targeted web site.

Similar domain names

A user might mis-type a URL—for example, "example.com" and "exmaple.com". Organizations often register these "mis-spelled" domains and re-direct them to the "correct" location: example.com. The addresses example.com and example.net could both redirect to a single domain, or web page, such as example.org. This technique is often used to "reserve" other top-level domains (TLD) with the same name, or make it easier for a true ".edu" or ".net" to redirect to a more recognizable ".com" domain.
Moving a site to a new domain

A web page may be redirected for several reasons:

    a web site might need to change its domain name;
    an author might move his or her pages to a new domain;
    two web sites might merge.

With URL redirects, incoming links to an outdated URL can be sent to the correct location. These links might be from other sites that have not realized that there is a change or from bookmarks/favorites that users have saved in their browsers.

The same applies to search engines. They often have the older/outdated domain names and links in their database and will send search users to these old URLs. By using a "moved permanently" redirect to the new URL, visitors will still end up at the correct page. Also, in the next search engine pass, the search engine should detect and use the newer URL.
Logging outgoing links

The access logs of most web servers keep detailed information about where visitors came from and how they browsed the hosted site. They do not, however, log which links visitors left by. This is because the visitor's browser has no need to communicate with the original server when the visitor clicks on an outgoing link.

This information can be captured in several ways. One way involves URL redirection. Instead of sending the visitor straight to the other site, links on the site can direct to a URL on the original website's domain that automatically redirects to the real target. This technique bears the downside of the delay caused by the additional request to the original website's server. As this added request will leave a trace in the server log, revealing exactly which link was followed, it can also be a privacy issue.[1]

The same technique is also used by some corporate websites to implement a statement that the subsequent content is at another site, and therefore not necessarily affiliated with the corporation. In such scenarios, displaying the warning causes an additional delay.
Short aliases for long URLs
Main article: URL shortening

Web applications often include lengthy descriptive attributes in their URLs which represent data hierarchies, command structures, transaction paths and session information. This practice results in a URL that is aesthetically unpleasant and difficult to remember, and which may not fit within the size limitations of microblogging sites. URL shortening services provide a solution to this problem by redirecting a user to a longer URL from a shorter one..
Meaningful, persistent aliases for long or changing URLs
See also: Permalink, PURL, and Link rot

Sometimes the URL of a page changes even though the content stays the same. Therefore URL redirection can help users who have bookmarks. This is routinely done on Wikipedia whenever a page is renamed.
Post/Redirect/Get
Main article: Post/Redirect/Get

Post/Redirect/Get (PRG) is a web development design pattern that prevents some duplicate form submissions, creating a more intuitive interface for user agents (users).
Manipulating search engines

Some years ago, redirect techniques were used to fool search engines. For example, one page could show popular search terms to search engines but redirect the visitors to a different target page. There are also cases where redirects have been used to "steal" the page rank of one popular page and use it for a different page, usually involving the 302 HTTP status code of "moved temporarily."[2][3]

Search engine providers noticed the problem and took appropriate actions[citation needed]. Usually, sites that employ such techniques to manipulate search engines are punished automatically by reducing their ranking or by excluding them from the search index.

As a result, today, such manipulations usually result in less rather than more site exposure.
Manipulating visitors

URL redirection is sometimes used as a part of phishing attacks that confuse visitors about which web site they are visiting[citation needed]. Because modern browsers always show the real URL in the address bar, the threat is lessened. However, redirects can also take you to sites that will otherwise attempt to attack in other ways. For example, a redirect might take a user to a site that would attempt to trick them into downloading antivirus software and ironically installing a trojan of some sort instead.
Removing referer information

When a link is clicked, the browser sends along in the HTTP request a field called referer which indicates the source of the link. This field is populated with the URL of the current web page, and will end up in the logs of the server serving the external link. Since sensitive pages may have sensitive URLs (for example, http://company.com/plans-for-the-next-release-of-our-product), it is not desirable for the referer URL to leave the organization. A redirection page that performs referrer hiding could be embedded in all external URLs, transforming for example http://externalsite.com/page into http://redirect.company.com/http://externalsite.com/page. This technique also eliminates other potentially sensitive information from the referer URL, such as the session ID, and can reduce the chance of phishing by indicating to the end user that they passed a clear gateway to another site.
Techniques

There are several techniques to implement a redirect. In many cases, Refresh meta tag is the simplest one. However, there exist several strong opinions discouraging this method.[4]
Manual redirect

The simplest technique is to ask the visitor to follow a link to the new page, usually using an HTML anchor as such:

Please follow this link.

This method is often used as a fall-back for automatic methods — if the visitor's browser does not support the automatic redirect method, the visitor can still reach the target document by following the link.
HTTP status codes 3xx

In the HTTP protocol used by the World Wide Web, a redirect is a response with a status code beginning with 3 that induces a browser to go to another location, with annotation describing the reason, which allows for the correct subsequent action (such as changing links in the case of code 301, a permanent change of address)

The HTTP standard defines several status codes for redirection:

    300 multiple choices (e.g. offer different languages)
    301 moved permanently
    302 found (originally temporary redirect, but now commonly used to specify redirection for unspecified reason)
    303 see other (e.g. for results of cgi-scripts)
    307 temporary redirect

All of these status codes require that the URL of the redirect target be given in the Location: header of the HTTP response. The 300 multiple choices will usually list all choices in the body of the message and show the default choice in the Location: header.

Within the 3xx range, there are also some status codes that are quite different from the above redirects (they are not discussed here with their details):

    304 not modified
    305 use proxy

This is a sample of an HTTP response that uses the 301 "moved permanently" redirect:

HTTP/1.1 301 Moved Permanently
Location: http://www.example.org/
Content-Type: text/html
Content-Length: 174
 


Moved


Moved


This page has moved to http://www.example.org/.



Using server-side scripting for redirection

Often, web authors don't have sufficient permissions to produce these status codes: The HTTP header is generated by the web server program and not read from the file for that URL. Even for CGI scripts, the web server usually generates the status code automatically and allows custom headers to be added by the script. To produce HTTP status codes with cgi-scripts, one needs to enable non-parsed-headers.

Sometimes, it is sufficient to print the "Location: 'url'" header line from a normal CGI script. Many web servers choose one of the 3xx status codes for such replies.

Frameworks for server-side content generation typically require that HTTP headers be generated before response data. As a result, the web programmer who is using such a scripting language to redirect the user's browser to another page must ensure that the redirect is the first or only part of the response. In the ASP scripting language, this can also be accomplished using the methods response.buffer=true and response.redirect "http://www.example.com/". Using PHP, one can use the header function as follows:

header('HTTP/1.1 301 Moved Permanently');
header('Location: http://www.example.com/');
exit();

However, due to potential caching problems with 301 redirects a more robust solution[5] should be used when using PHP's header function to set the Location header.

According to the HTTP protocol, the Location header must contain an absolute URI.[6] When redirecting from one page to another within the same site, it is a common mistake to use a relative URI. As a result most browsers tolerate relative URIs in the Location header, but some browsers display a warning to the end user.

    There are other methods that can be used for performing redirects, but they do not offer the flexibility that mod_rewrite offers. These alternative rules use functions within mod_alias:

    Redirect permanent /oldpage.html http://www.example.com/newpage.html
    Redirect 301 /oldpage.html http://www.example.com/newpage.html

To redirect a requests for any non-canonical domain name using .htaccess or within a section in an Apache config file:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^([^.:]+\.)*oldsite\.example\.com\.?(:[0-9]*)?$ [NC]
RewriteRule ^(.*)$ http://newsite.example.net/$1 [R=301,L]

Use of .htaccess for this purpose usually does not require administrative permissions. However, .htaccess can be disabled by your host, and so may not work (or continue to work) if they do so.

In addition, some server configurations may require the addition of the line:

Options +FollowSymLinks

ahead of the "RewriteEngine on" directive, in order to enable the mod_rewrite module.

When you have access to the main Apache config files (such as httpd.conf), it is best to avoid the use of .htaccess files.

If the code is placed into an Apache config file and not within any container, then the RewriteRule pattern must be changed to include a leading slash:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^([^.:]+\.)*oldwebsite\.com\.?(:[0-9]*)?$ [NC]
RewriteRule ^/(.*)$ http://www.preferredwebsite.net/$1 [R=301,L]

Refresh Meta tag and HTTP refresh header

Netscape introduced a feature to refresh the displayed page after a certain amount of time. This method is often called meta refresh. It is possible to specify the URL of the new page, thus replacing one page after some time by another page:

    HTML tag
    An exploration of dynamic documents
    Meta refresh

A timeout of 0 seconds means an immediate redirect. Meta Refresh with a timeout of 0 seconds is accepted as a 301 permanent redirect by Google, allowing to transfer PageRank from static html files.[7]

This is an example of a simple HTML document that uses this technique:






Please follow this link.



    This technique is widely usable by web authors because the meta tag is contained inside the document itself.
    The meta tag must be placed in the "head" section of the HTML file.
    The number "0" in this example may be replaced by another number to achieve a delay of that many seconds.
    This is a proprietary extension to HTML introduced by Netscape but supported by most web browsers. The manual link in the "body" section is for users whose browsers do not support this feature.

This is an example of achieving the same effect by issuing an HTTP refresh header:

HTTP/1.1 200 ok
Refresh: 0; url=http://www.example.com/
Content-type: text/html
Content-length: 78
 
Please follow this link!

This response is easier to generate by CGI programs because one does not need to change the default status code.

Here is a simple CGI program that effects this redirect:

#!/usr/bin/perl
print "Refresh: 0; url=http://www.example.com/\r\n";
print "Content-type: text/html\r\n";
print "\r\n";
print "Please follow this link!"

Note: Usually, the HTTP server adds the status line and the Content-length header automatically.

This method is considered by the W3C to be a poor method of redirection, since it does not communicate any information about either the original or new resource, to the browser (or search engine). The W3C's Web Content Accessibility Guidelines (7.4) discourage the creation of auto-refreshing pages, since most web browsers do not allow the user to disable or control the refresh rate. Some articles that they have written on the issue include W3C Web Content Accessibility Guidelines (1.0): Ensure user control of time-sensitive content changes and Use standard redirects: don't break the back button!

This example works best for a refresh, or in simple terms - a redirect for webpages, as follows, however, for a refresh under 4 seconds, your webpage will not be given priority listing on search engines. For some users, this is preferred not to be listed. Inline, you will find the time as in seconds:

CONTENT="2

this number can be adjusted to suit your needs.

Place in your head:



  


JavaScript redirects

JavaScript offers several ways to display a different page in the current browser window. Quite frequently, they are used for a redirect. However, there are several reasons to prefer HTTP header or the refresh meta tag (whenever it is possible) over JavaScript redirects:

    Security considerations
    Some browsers don't support JavaScript
    many web crawlers don't execute JavaScript.

Frame redirects

A slightly different effect can be achieved by creating a single HTML frame that contains the target page:


 

</span><br style="font-family: Georgia,"Times New Roman",serif;"><span style="font-family: Georgia,"Times New Roman",serif;">  <body>Please follow <a href="http://www.example.com/">link</a>!</body></span><br style="font-family: Georgia,"Times New Roman",serif;"><span style="font-family: Georgia,"Times New Roman",serif;">

One main difference to the above redirect methods is that for a frame redirect, the browser displays the URL of the frame document and not the URL of the target page in the URL bar.

This technique is commonly called cloaking. This may be used so that the reader sees a more memorable URL or, with fraudulent intentions, to conceal a phishing site as part of website spoofing.[8]
Redirect loops

It is quite possible that one redirect leads to another redirect. For example, the URL http://www.wikipedia.com/wiki/URL_redirection (note the differences in the domain name) is first redirected to http://www.wikipedia.org/wiki/URL_redirection and again redirected to the correct URL: http://en.wikipedia.org/wiki/URL_redirection. This is appropriate: the first redirection corrects the wrong domain name, the second redirection selects the correct language section, and finally, the browser displays the correct page.

Sometimes, however, a mistake can cause the redirection to point back to the first page, leading to an infinite loop of redirects. Browsers usually break that loop after a few steps and display an error message instead.

The HTTP standard states:

    A client should detect infinite redirection loops, since such loops generate network traffic for each redirection. Previous versions of this specification recommended a maximum of five redirections; some clients may exist that implement such a fixed limitation.

Services

There exist services that can perform URL redirection on demand, with no need for technical work or access to the web server your site is hosted on.
URL redirection services

A redirect service is an information management system, which provides an internet link that redirects users to the desired content. The typical benefit to the user is the use of a memorable domain name, and a reduction in the length of the URL or web address. A redirecting link can also be used as a permanent address for content that frequently changes hosts, similarly to the Domain Name System.

Hyperlinks involving URL redirection services are frequently used in spam messages directed at blogs and wikis. Thus, one way to reduce spam is to reject all edits and comments containing hyperlinks to known URL redirection services; however, this will also remove legitimate edits and comments and may not be an effective method to reduce spam.

Recently, URL redirection services have taken to using AJAX as an efficient, user friendly method for creating shortened URLs.

A major drawback of some URL redirection services is the use of delay pages, or frame based advertising, to generate revenue.
History

The first redirect services took advantage of top-level domains (TLD) such as ".to" (Tonga), ".at" (Austria) and ".is" (Iceland). Their goal was to make memorable URLs. The first mainstream redirect service was V3.com that boasted 4 million users at its peak in 2000. V3.com success was attributed to having a wide variety of short memorable domains including "r.im", "go.to", "i.am", "come.to" and "start.at". V3.com was acquired by FortuneCity.com, a large free web hosting company, in early 1999. In 2001 emerged .tk (Tokelau) as a TLD used for memorable names.[9] As the sales price of top level domains started falling from $70.00 per year to less than $10.00, use of redirection services declined.

With the launch of TinyURL in 2002 a new kind of redirecting service was born, namely URL shortening. Their goal was to make long URLs short, to be able to post them on internet forums. Since 2006, with the 140 character limit on the extremely popular Twitter service, these short URL services have been heavily used.
Referrer Masking

Redirection services can hide the referrer by placing an intermediate page between the page the link is on and its destination. Although these are conceptually similar to other URL redirection services, they serve a different purpose, and they rarely attempt to shorten or obfuscate the destination URL (as their only intended side-effect is to hide referrer information and provide a clear gateway between other websites.)

This type of redirection is often used to prevent potentially-malicious links from gaining information using the referrer, for example a session ID in the query string. Many large community websites use link redirection on external links to lessen the chance of an exploit that could be used to steal account information, as well as make it clear when a user is leaving a service, to lessen the chance of effective phishing
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